Being an Morally Based Beauty Consumer 

I’m aware that morals vary per person so I guess this is more about being aware of your purchases. I thought this could be an interesting topic to write about being that I hear things about certain products or companies that make me think twice before repurchasing.

Morality is in the eye of the beholder, that’s the saying right? Below are my personal opinions, not saying anyone should have the same thoughts. These are a few thing some people may not be aware of, so hopefully this is somewhat helpful.

Eco-Friendly Makeup Habits

Recycle Makeup Containers

If your jar, tube, whatever is empty make sure it ends up in the recycle bin, not the trash! Or, if you are using certain brands, the company may have a recycle program. An example of this is Back-to-Mac. You can return 6 empty makeup containers to Mac and they will give you a free lipstick!!!!!! Check the website to see which empty containers qualify here,

Avoid Micro-beads

Many face washes and tooth pastes have tiny little beads in them to exfoliate and remove dead skin. These beads are made up of PLASTIC! A build up of beads is incredibly bad for your health and the environment. Health wise, these can build up in your gums if you are using toothpaste with these inside, ew.

Environmentally, these go down the drain with the rest of the water in your shower/sink and end up polluting local water sources, as they are too small to be filtered out. These beads are then eaten by fish and other animals alike.

One example of product with microbeads would is Biore Baking Soda Cleanser. I was so bummed when I realized the exfoliant in this was plastic microbeads, because I really love the way this made my skin feel. Microbeads are not listed in any discriptions for this product and apparently Biore has stated they are not plastic beads, though they won’t make a statement saying what exactly they are, leading people to believe they are plastic. (They look and feel plastic for sure)

An alternative to this would be St. Ives Apricot Scrub which is an all natural exfoliant. Here the difference is textire with these two products: 

Please note there are tons of products with a bead-like consistency which burst open when rubbed into the skin. These type of exfoliants are totally fine, as long as the beads break open (meaning they aren’t plastic). A lot of organic products will use rice as an alternative to beads.

Side note- There is a law in effect that has recently been signed which states products can no longer be made with micro beads in the US, however companies are finding ways around this.

Use of Harsh Chemicals & Fillers

This is pretty straight forward, you obviously do not want chemicals on your skin or penetrating your bloodstream. There are so many chemicals to avoid in general, but the list will grow if you have sensitive skin. This is another issue that is bad for your personal health, and the aquatic system that these chemicals that are eventually filtered into. Just be aware of the ingredients list.

Cruelty Free Brand

A lot of companies test on animals, even companies that we just do not want to believe do (Dove, Mac, Bobbie Brown, Covergirl, etc). I am guilty of owning some products from these companies, however I am in the process of making the switch to cruelty free brands. This has proven tough for me as I love to share new items with everyone and I am limited to certain brands. Plus my subscription boxes are a mix of cruelty free and non. So I’m working on it, slowly but surely.

There is so much that goes into what makes a company 100% cruelty free. I was hesitant to talk about this because people are SO opinionated, but I figured this could shed some light for those who are unaware.

There are companies that test on animals all around the world, such as Covergirl.

Then, there are companies that do not test on animals in the US, but do in other countries, like Maybelline. Maybelline is sold in China, and testing on animals is a regulation there, hence making it not 100% cruelty free.

Then there are parent companies such as Estée Lauder, which tests on animals, but owns companies like Smasbox that do not test on animals. So by purchasing the cruelty free brand Smashbox, you are still supporting a larger brand that does test on animal. It’s is discouraging that this information is not more readily available when your purchasing products.

On the flip side, there are companies, drug store and high-end alike that 100 % DO NOT TEST ON ANIMALS, such as Tarte, Kat Von D, Too Faced, Elf, Wet n’ Wild and more! If you are hoping to purchase cruelty free makeup, check the package for the little bunny icon (see below) this means 100% cruelty free!

Knowing Who Your $ is Going To

A more recent example of brand owners deterring costumers is the feud between Jeffrey Star and Jerrod Blandino, the owner of Too Faced Cosmetics. This feud went very public in April and Too Face has since lost many followers/clients. (If you would like to hear more on this topic I can do a full write up on Beauty Feud News, let me know in the comments if you’re interested in the details.)


Being an educated consumer is the  gist of this. I guess morality is why I personally think these points are important, but hey you might not care about plastic build up or animal testing.

If you know what to look for, you can shop smart.

Like I mention above, I am slowly making a change in my life to be a smarter consumer. These things do not happen over night. Don’t stress yourself trying to change everything all together. Just keep these thoughts in the back of your head next time you hit Sephora or the drugstore. Looking great while saving the planet, is a totally win/win.

Thanks for reading! Don’t forget to follow my IG and blog, (@bewitchingmakeup).


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