Beauty Feuds: Jeffree Star vs. Too Faced Cosmetics (+Nikki Tutorials)

I wrote about this briefly in a previous post “Being a Morally Based Beauty Consumer” and I have a few people ask me to elaborate. I just want to start this off by saying, these are the facts, as far as I know. I am not writing this to take sides or bash any brands. These are things I’ve seen on social media accounts, or heard of through other beauty bloggers. So here’s the run down: Jeffree Star, owner of Jeffree Star Cosmetics was very upset when he saw a post made by the owner of Too Faced Cosmetics, Jerrod Blandino. (From here on out I will be referring to the as Jeffree and Blandino, because all these J names will get confusing).

Blandino’s post consisted on a photograph of Youtuber Chloe Morello wearing Too Faced Unicorn Tears lipstick. The first small problem of many to come was that Chloe Morello was not credited for the picture nor was she tagged in the picture. In the beauty world, this is a big no-no! You should always credit work, no matter what! (screenshot photo from

Screen Shot 2017-06-17 at 7.27.34 PM.png

The more upsetting part of this was that the post suggests that Too Faced was the first company to have unicorn products and that Tarte Cosmetics had copied them. The caption read “Copy Cats Aren’t Unicorns” and hashtag read “#ThereArentUnincornsInTheAmazon” which is a clear dig at Tarte Cosmetics. If you are unfamiliar with Tarte, they have an entire Unicorn line AND they have an entire Amazonian Clay line, so when you put two and two together, you see this was a dig at Tarte directly. Just to throw this out there, Too Faced was definitely not the first to have Unicorn products and they wont be the last, people like unicorns, what’s the big deal?

So if you’re asking yourself, why does it matter what Blandino posts, the issue at hand it how he said it. The post seems like it came from a not so nice place and also mentioned something about being the best selling item at Ulta, to somehow reenforce that his product is better.

When Jeffree saw this post, he quickly commented, calling out Blandino for being rude and egotistical. Jeffery also mentioned how the contract Nikki Tutorials signed with Too Faced would make people “scream”. Okay, now lets pause here, whats the deal with Nikki Tutorials you ask? (screenshot photo from

Screen Shot 2017-06-17 at 7.32.15 PM

Last year, Nikki Tutorials, a very well known beauty blogger collaborated with Too Faced cosmetics to create “The Power of Makeup”. Nikki was reportedly paid $50,000 for this collab. “The Power of Makeup” set went on to sell over $9 million in sale! Some people would be thrilled to collab with a company for $50,000, no matter what that product raked in. On the other hand, Too Faced made a killing after paying Nikki and this is where things get fishy.

Allegedly, a contract was laid out which stated Nikki was not able to work with an other brands while launching the Too Faced Collab. There has been talk that the collab took much longer to precede then originally anticipated, which meant Nikki wasn’t making any money form other brands she could have been potentially collaborating with. (screenshot photo from

Screen Shot 2017-06-17 at 7.38.16 PM

The second issue was the consistency of the actual product. People went absolutely crazy when they heard Nikki Tutorials was doing a palette with Too Faced, me being one of them. But as the reviews started rolling out, they were all over the place. Some bloggers were saying it was pigmented, buttery and all around gorgeous, whereas other were saying the powders were stiff and didn’t transfer onto the skin. This is something I have seen with Too Faced in the past. There are times that they have the most amazing shadows ever, but sometimes they aren’t so great. This is an issue that happens during manufacturing. Sometimes companies take short cuts to pump out products quicker, regardless of the outcome. There are times a company will split the manufacturing to different locations which makes a less consistent product. Unfortunately, Nikki received a lot of back lash when people didn’t love the eyeshadows. Jeffree claimed Nikki was not as involved with the collab as she intended, because Blandino wouldn’t allow her to be. Again, this part is kind of what I’ve learned through the grapevine so don’t hold me to anything that isn’t true.

Apparently, after all of this happened, Blandino’s sister made some comments about Jeffree saying his makeup line was “for clowns” and that he has “mental problems”. This further set Jeffree off and he continued to make comments on social media against the Blandino’s. (screenshot photo from

Screen Shot 2017-06-17 at 7.39.48 PM

Now amid all of this, Jeffrey mentioned Kandee Johnson, saying he hopes Too Faced doesn’t do to Kandee what they did to Nikki. This statement was because Kandee Johnson JUST revealed her collab with Too Faced. This is where my ears perked up and I started looking further into all of this because KANDEE IS MY GIRL. I mean, I like Jeffree Star and Too Faced products but I LOVE Kandee Johnson. I have been a fan of hers for years, so of course I had to know the scoop.. but apparently thats where it ends. With five parties now involved, Jeffree, Blandino, Blandino’s sister, Nikki and Kandee, no one is talking about it anymore.

Jeffree did post something about “going for blood” when someone comes for his company and a lot of people are speculating he is dealing with legal issues since speaking out against Too Faced. This is not confirmed, but I will let you know if I find out more. It seems everyone either worked things out behind closed doors, agreed to disagree, or just couldn’t keep up with the drama. The posts on social media have all since been deleted but I was able to find the photos above with a quick google image search, I did list where I found the photos, as they are not my screenshots.

Wow that was a lot! I hope this was somewhat organized enough for everyone to take in. I don’t know if these Beauty Feuds are something you guys and gals are interested in, but let me know in the comments because trust me theres a loooooot happening behinds the scenes. If this isn’t your cup of tea, don’t worry, I will still be posting reviews, unboxing and more.

Thanks for reading! Don’t forget to follow my IG and Blog, (@bewitchingmakeup). 


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s