I stopped in Sephora recently just to check out the newest launches and spoke with a sales person who was really pushing the Milk Makeup Flex Concealer. I told him I use concealers that are FULL coverage and he ensured me that this would do exactly what I wanted as far as coverage and wearability. It was insanely busy in Sephora and my boyfriend was waiting outside so I just ran to the counter, handed over my debit card and left….. then I realized I had just spent $28 on one tube of concealer that only had .2 oz of product….This isn’t completely unheard of for Sephora brands. For example, Urban Decay’s Naked Concealer is $29 per tube (.16oz). So I wasn’t mad at the price but I did have VERY high expectations since I wasn’t excepting that hefty price tag. Lets jump right into the nitty gritty- packaging, coverage, wearability, formula, pro/cons and would I buy again.
This looks like a squeeze tube, but it isn’t! Theres actually a wand in here which is usually ideal for application. The wand is an good shape, but it doesn’t pick up much product out of the tube. I had to re-dip a few times per eye which isn’t a terrible flaw, but it is kind of annoying.
Also, I’m to sure if it’s a packaging flaw or if I got a bad tube, but sometimes the stopper (the plastic piece that removes the excess product from the wand) lifts and I end up making a mess!
This has marshmallow extract and blue lotus in the formula, which was one of the big selling factors for me. I like trying things with extra benefits for the skin. The other big claim is that this is a “flex” formula which means it will move with the skin instead of cracking or creasing since it’s flexible. I always want to have a completely smooth under eye area with no creasing or texture so I was hoping this would become a new staple in my makeup collection!
This applies to the skin okay. It does say to apply and then blend with fingertips which I did and notice more coverage than another time when I blended out with a Beauty Blender. Makeup sponges seem to grab this product and remove it more than actually blend it out, so fingers are the way to go with this product for sure.
This applies smoothly and evenly. I didn’t have any issues blending out and it matches my skin tone really well. My biggest issue is that this didn’t have the coverage I was hoping for being that it was almost $30… My first time applying I did my normal amount of product and it just had a medium coverage look which doesn’t work for me. I have very dark circles so I want a FULL coverage concealer. I ended up doing two layers of this and it looked good, wore well and didn’t crease! I actually really like how this wore under my eyes when I layered it up but I just feel like I’m going through so much product so quickly. (Please note when layering liquids you want to let the first layer dry before adding more.)
I also used this to conceal blemishes and it looked great upon first application but that it ended up showing my redness throughout the day. This became greasy pretty quickly (about 3 hours into the day) and seemed to slide right off my blemishes, showing the texture and discoloration. I did not notice any oiliness under my eyes, just on my face where I spot concealed.
Pros & Cons
- Color matches my skin perfectly
- Flexible (doesn’t crack/ crease)
- Wears well under eyes
- Vegan & cruelty free formula
- Not full coverage (unless layered)
- Doesn’t cover blemishes
I would give this a 6/10. I would repurchase (for under eye concealing only) if it came with more product because I did like the way it wore under my eye with that extra layer. Since that isn’t the case, I don’t think I’ll be grabbing another tube of this concealer because I see myself going through it so quickly. I typically don’t mind spending a little extra for foundations & concealers because I want full, long wearing formulas, but this just isn’t enough product for the price in my opinion. Honestly, the Colour Pop No Filter Concealers have a similar texture and wear similarly and those are only $6 per tube.
Has anyone tried this? Or any other products from Milk Makeup? Let me know in the comments!
As always, thanks so much for reading!